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52%

Lack of staff and resources is also seen as one of the biggest barriers to sales enablement maturity as cited by 52% of salesforce.

G2 Learning Hub

66%

of customers expect companies to understand their needs and expectations.

Salesforce

Sales enablement to drive success

Equip your sales teams with the essential resources, tools, and knowledge necessary to effectively engage customers and close deals. Training should encompasses a deep understanding of product features, benefits, and competitive positioning, along with best practices for navigating each stage of the sales cycle.

It also provides insights into the needs and decision making processes. Additionally, sales enablement training hones crucial communication skills such as active listening, effective questioning, and presentation abilities. Overall, the goal is to empower sales teams with the comprehensive capabilities needed to achieve their targets and drive business growth.

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Product knowledge essentials

This is a crucial component of sales training that involves understanding the features, benefits, and unique selling points of a product or service. This knowledge allows sales representatives to effectively communicate the value of the product to potential customers, address their questions and concerns, and differentiate the product from competitors.

With Academy Point your sales team will gain the product knowledge to ultimately, empower your sales teams to confidently engage with customers and close deals more effectively.

Screenshot of a Sonos training module. The module is called Sonos Ace and shows a woman wearing large over ear headphones. Screenshot of a Sonos training module. The module is called Sonos Roam 2 and shows a woman laying down listening to music.

Delivering sales process training

Utilising Academy Point to provide training that covers best practices from managing customer interactions, presenting best fit solutions, handling objections, and negotiating finance terms.

System administrators can setup defined sales processes, sales representatives can ensure consistent, efficient, and effective sales, ultimately leading to higher conversion rates and increased customer satisfaction.

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Sales tool collaboration

Academy Point empowers sales teams with the knowledge and skills needed to effectively use various technologies and platforms that facilitate the sales process. Having structured training journeys (Training Plans) your sales team follow a step by step training programme, content is unlocked to them as they progress through the content to become highly efficient sales professionals.

A team of people are sat around a table using a laptop and notepads. The image is taken from above.

Ensuring sales targets are hit (KPI)

Academy Point enables training completions and actual sales data to be analysed, compared and reported on to ensure Key performance indicators (KPI’s) are hit, any gaps within the sales strategy are easily identified, including individual and team performance.

Sales Enablement Built for Operational Reality

Sales enablement works when it is treated as an operating discipline, not a content exercise. In many organisations, Sales Enablement still relies on good intentions rather than systems. Training is delivered inconsistently, updates are shared informally, and managers are left guessing whether sales teams are actually prepared.

This is where Sales Enablement Software becomes essential. A structured platform ensures that enablement is repeatable, measurable, and aligned with how sales teams actually work. New hires follow defined onboarding pathways. Existing team members receive updates in a controlled way. Managers gain visibility into progress, gaps, and completion, without relying on manual follow-ups.

Crucially, this approach supports consistency. Sales enablement should not depend on individual managers or regional habits. A system-led model ensures that expectations, messaging, and capability standards are applied evenly across the organisation.

While many organisations invest in Sales Enablement Tools, tools alone do not create enablement. Without structure, tools simply distribute information. A sales enablement platform provides the framework that turns information into capability and capability into performance.

Sales Enablement for Enterprise and Regulated Sales Teams

Enterprise sales teams face additional complexity. Multiple regions, high headcount, frequent product changes, and regulatory obligations all increase risk. In these environments, informal enablement approaches break down quickly.

A robust Sales Enablement Platform supports enterprise requirements by centralising training delivery while allowing controlled variation where needed. Global standards can be set centrally, with regional teams accessing role-specific and market-specific content within the same framework.

For regulated industries, this structure is critical. Sales enablement must demonstrate not only that training was delivered, but that it was completed, understood, and kept up to date. Sales Enablement Solutions built on an LMS provide audit-ready evidence of compliance, policy acknowledgement, and training currency.

Enterprise sales leaders also benefit from clear reporting. Rather than relying on anecdotal feedback, leadership teams can see where readiness gaps exist, which updates have been completed, and where additional support is required. This reduces exposure, improves confidence, and supports better decision-making.

At scale, sales enablement is not about doing more. It is about doing it consistently, with control, visibility, and accountability built into the system.